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The Proper Work
In-depth Marketing solutions ranging from Brand & Product strategy to crafting Creative executions.
Click or tap on any Strategy for the full deck!
Netflix Playlists
Share What Matters
Product and Communication strategy for solving the choice paralysis consumers face while trying to figure out what to watch
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Kamasutra Condoms
Brand Repositioning
Moving out of fantasy to realism, and shifting our focus to women to increase dismally low Condom penetration in India
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Nokia C3
Smart Matlab Nokia C3
Communication strategy for Selling Feature phone owners in Rural India their first smartphone
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"The Aim of Advertising is to Reach into the Minds of Consumers and Positively turn the Wheels of Attitudes."
- Isaac Jacob, My Marketing Professor
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